UX & Design
A/B Testing & UX Optimization
Designed and A/B tested product benefit pictograms for Kerastase, +12% revenue per visitor and +15% total revenue.
Projects
Selected case studies — click a project to open the case page.
UI/UX & Product Design
Osheaga — Festival App & Product Design
End-to-end product design for Osheaga, Ilesoniq & Lasso — from on-site field research and app UX to contest pages and content integration.
UX & Design
User Testing Workshops
Conducted usability testing for Kiehl's & La Roche-Posay, generating data to improve navigation and menu structure.
UX / Product Design
Magick — Sticker Rescue Tool
A two-stage rescue tool that restores fading stickers and preserves the memories behind them — physical pen, AI reconstruction app, and global sticker community. Built across 3 prototype iterations.
UX/UI & Product Design
Wireframes & Prototyping
Designed Employee Vente Beauté platform to streamline internal browsing, checkout, and recommendations.
UX/UI & Product Design
Wireframes — MTELUS
Created "Mon espace/client Salesforce" wireframes for MTELUS to improve access to personalized event data.
UI & Product Design
Website Redesign — Groupe MMI
Redesigned website, improving engagement by 30% and bounce rate by 20%, including content optimization and user testing.
E-Commerce
Amazon Storefront Analytics
Consolidated multi-source Amazon L'Oréal data to optimize performance for high-impact sales events like Prime Day.
E-Commerce
Show & Events Integrations
Managed digital integrations for 6+ venues, 100+ shows, and major events attracting 1M+ attendees annually.
E-Commerce
Platform Migration — Montréal en Lumières
Led migration of 1000+ events for Montréal en Lumière, ensuring data continuity and accuracy across platforms.
Hackathon Winner · AI & Engineering
OnCall Balance — Engineer Wellbeing AI
1st place at Claude Hackathon 2026. Privacy-first iOS app combining Apple Watch health signals with Rootly on-call data to detect burnout risk — entirely on-device.
Dev & Engineering
Breathe Easy — Air Quality Explorer
Python CLI app fetching live AQI data via public API, rendering colorized emoji-driven terminal output across global cities.
Dev & Engineering
The Collective Garden
Real-time multiplayer browser app — Flask + MongoDB Atlas + Socket.IO backend with p5.js canvas rendering and live collaborative chat.
Creative Technology
Interactive Sports Soundscape
Generative audio environment in Max/MSP using NCAA field recordings, probabilistic event triggers, and a 2D interactive spatial visualizer.
Creative Technology
Core Vizuals Showcase
A showcase of interactive media and digital experiences across music, fashion, sports, and beauty — as Founder & CEO of Core Vizuals.
3D & Motion
Surface Tensions — Blender
Low-poly hard-surface ring with cracked iridescent inner core — a material study in resilience, imperfection, and symbolic storytelling.
3D & Motion
Ouroboros — Looping 3D Animation
A seamlessly looping Blender animation of a willow tree on a floating rock — exploring stillness within motion, circular time, and Zen aesthetics.
Interactive Installation
Ndako Bukas — Tomorrow House
Proximity-reactive installation combining 12 servo motors, NeoPixel LEDs, and an ultrasonic sensor. Human presence controls mechanical roof panels and light — house music meets architecture.
Featured By Concordia University
Recognized for my work in UI/UX & Product Design, digital storytelling, and founding Core Vizuals.
Read the Article →